Imagen — Crux AI
Crux AI
Radical Focus for singular brands
Building Intuition into Reason is our model for connecting on-premise AI, data, and intuition to uncover the Radical Focus required at strategic turning points. Gravity breaks, and the conversation shifts. The brand becomes singular, coherent, and scalable.
See the Model ↓
The Model
Building Intuition into Reason
A rigorous exploration of the competitive landscape, behaviors, culture, and trends to surface what is not immediately evident and does not appear on a first pass.
Through an intuitive and critical analysis of the premises, we integrate multiple signals and patterns that define the Radical Focus guiding brand decisions at decisive strategic moments.
Radical Focus guides the brand and sets the framework for breaking market gravity. It clarifies the position, structures the narrative, and identifies the actions required to scale a Singular Brand.
We guide the development and implementation of the strategic and narrative framework, setting out the principles needed to break the gravitational pull of the market.
Every brand has a visible story — and a hidden truth to unlock growth and transform people's lives.
Capabilities & Solutions
We are built for moments when a brand faces an inflection point: new strategic contexts, repositioning, expansion, loss of focus, competitive pressure, the need to redefine its conversation, and C-suite alignment.
01Radical Focus & Strategy
02Singular Brand & Positioning
03Narrative Brand & Strategy
04Brand Communication & Ecosystems
Brands and organizations we've worked with
MK
Knight
Sanofi
EPS
Sura
Bancolombia
Knorr
Gillette
Maizena
Presidencia
Wella
Johnson's
Pepsi
Carrefour
Cintel
Faranda Hotels
Foto
Jorge Alba
Founder & CEOJorge is the Founder and CEO of Lucetti Mackenzie Consulting. Previously, he served as Creative Director at BBDO and, as an independent consultant, has led strategic brand and communications work for organizations including Pepsi, Johnson & Johnson, Sanofi Pasteur, and Gillette, as well as presidential campaigns, government agencies, and public-interest institutions.
He developed the "Building Intuition into Reason" method and leads the firm's on-premise AI environment, where brand information, analysis, and strategic decisions are handled exclusively within a private infrastructure.
Together, Jorge shapes a consulting approach designed to help founders, entrepreneurs, and C-suite leaders find coherence at critical moments.
Backed by
Nicolás Holguín
Growth PartnerBusiness strategist with over 10 years structuring commercial systems. He supports Lucetti Mackenzie Consulting in integrating sales, marketing, and financial decision-making, bringing the firm's value proposition into the commercial and digital space.
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Let's talk about your brand.
If you're facing a strategic turning point, we'd like to hear about it.
info@lucmack.com